Which Is Better: Facebook Fan Pages or Facebook Groups

Facebook allows for 2 networking tools:

  1. Creating/ joining a Facebook group
  2. Creating/ joining a Facebook page.
While the major differences become evident only after you try out them first, we decided to create and promote both for Search Engine Journal:

    1. Search Engine Journal Group;

    2. Search Engine Journal Fan Page.

      Now what we have found from this experiment..

      First and foremost the 2 major differences include:

      1. Unlike groups, fan pages are visible to unregistered people and are thus indexed (important for reputaion management, for example);
      2. Unlike pages, groups allow to send out “bulk invite” (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of his.

      Now let’s go into some details:

      Key Feature Fan Page Group
      “Ugly” URLs No Yes
      Hosting a discussion Yes Yes
      Discussion wall, and discussion forum Yes Yes
      Extra applications added Yes No
      Messaging to all members Yes (via updates) Yes (via PMs)
      Visitor statistics Yes (“Page insights”) No
      Video and photo public exchange Yes Yes
      “Related” event creation and invitation Yes No
      Promotion with social ads Yes (never tried it) No

      To conclude:

      • Facebook Fan Pages are generally better for a long-term relationships with your fans, readers or customers;
      • Facebook Groups are generally better for hosting a (quick) active discussion and attracting quick attention.

      Leave a Reply