All Posts Tagged Tag: ‘Social Networks’

The Social Media News You NEED To Know!

This Week in Social Media LinkedIn Releases a Share Button: Content publishers now have another social media share button to add to their blogs and websites—and it allows direct sharing to LinkedIn profiles and groups.  The new LinkedIn Share button will be appreciated by publishers who want to get more visibility via LinkedIn. Check out our implementation at the bottom …

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Social Media Marketing Checklist

While putting together a presentation recently, I assembled a simple check list of considerations for a social media marketing effort.  We’ve written quite a bit about developing a social media roadmap, strategy and measurement in the past, but there are some important questions to answer when it comes to realizing what’s involved.  Companies can test and run tactics in silos …

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New Advertising Network Mines Social Data for Better Consumer Targeting

Just launched ad network RadiumOne is said to analyze online users’ social interactions — think links shared via URL shorteners, photos, status updates, blog posts and videos — to create relationship and interest-based groups that it can use to serve up highly targeted brand advertisements. The ad network hails from serial entrepreneur Gurbaksh Chanal, a proven veteran in the ad …

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Social Media Malware A Cause of Concern for Small Businesses

While social media is gaining increasing acceptance amongst small and medium-scale businesses, nearly a third of SMEs are concerned over its security concerns and claim to have experienced malware or virus infection as a result of staff using social media websites. This is one of the many findings reported by Panda’s “1st Annual Social Media Risk Index for Small to …

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Creating a Business Website Part 6 – Promote Your Site

There are three ways to promote your business website: via search engines like Google, locally through traditional marketing methods and online through social networking. We’ve already touched on search engines. Let’s discuss the other two methods. Promoting your business website locally simply means that your web address should be displayed everywhere that your business is seen or heard in the …

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