- Press[raw]
The Wharf: Business News
22nd September 2011
Social networking sites offer a free resource to boost your business but there are still companies not making the most of sites such as Twitter, Facebook and Linkedin.
Marketing and branding creative director Kofi Oppong of London-based Digital Marketing Agency "Creative Web Solutions" specialises in training people how to maximise the potential of these platforms...
All Posts Tagged Tag: ‘Advertising’
Local Businesses Adopt Facebook Ad’s For Marketing
We all know that what ever hits the US tends to ripple over to the UK, some 6 – 12 months later, so with the recent increase of Facebook Ad’s by local business owners, you would think it’s only a matter of time before more and more local business owners in the UK turn their local marketing interests towards Facebook. …
Which Is Better: Facebook Fan Pages or Facebook Groups
Facebook allows for 2 networking tools: Creating/ joining a Facebook group Creating/ joining a Facebook page. While the major differences become evident only after you try out them first, we decided to create and promote both for Search Engine Journal: Search Engine Journal Group; Search Engine Journal Fan Page. Now what we have found from this experiment.. First and foremost …
Google Places Adds Hotpot (A FourSquare Clone)
Google Places Added A New Social Element – GOOGLE HOTPOT. This FourSquare-like program allows you to make recommendations that then get shared with your friends. Smartly, Hotpot pushes Places, getting business owners to claim their free listings to help Google build their efforts in the online Yellow Pages space, while using social networking to build reviews for their products. You …
New Advertising Network Mines Social Data for Better Consumer Targeting
Just launched ad network RadiumOne is said to analyze online users’ social interactions — think links shared via URL shorteners, photos, status updates, blog posts and videos — to create relationship and interest-based groups that it can use to serve up highly targeted brand advertisements. The ad network hails from serial entrepreneur Gurbaksh Chanal, a proven veteran in the ad …
Internet Advertising Hits New Revenue Record
Online or Internet advertising is thriving in the U.S., according to figures released in the latest IAB Internet Advertising Revenue Report. Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, up 11.3% from the from the first half of 2009 and 13.9% from the second quarter of 2009. In fact, this was …
7 Tips On Mastering Facebook Advertising
Facebook Advertising can be a cost-effective means of bringing new people to your fan page. To truly harness the value of Facebook advertising, you’ll need to dedicate time and resources to test, analyze, monitor and tweak your ads. Do this and you may just find a sea of opportunity waiting for your brand, company or event. The biggest challenge with …
Social Media For A Small Business – A Blessing in Disguise
One of my primary interests in the social media landscape is its application in a small business. Being a veteran online marketer and a social media loyalist, I know that social media offers a tremendous business opportunity to small businesses and SMEs which often operate on limited budgets. I came across the recently published Small Business Success Index report, which …
Social Media Marketing And Advertising Agencies: Clash Or Made For Each Other?
Though several businesses look at social media as an innovative means for advertising, not all advertising agencies are flocking to social media for their next killer campaign. A recent study by RSW/US took a look at the business-to-business social media habits of a variety of ad agencies and reports that nearly 54% of the agencies polled said they never or …
