Promoting Your Website – 39 Offline Places

Are you promoting your website address anywhere and everywhere you can?

If your business name is spoken, written, or displayed anywhere, your web address should be the next piece of

information that is seen or heard. And whenever possible, prominently. Some would argue sharing your website address is even more important today than your slogan or positioning statement. What do you think? Take a look at the list below.

Did I leave one out? Comment at the end and let me know.

  1. Business cards
  2. Letterhead
  3. Envelopes
  4. Thank you cards
  5. Business forms
  6. Fax cover sheets
  7. Radio ads
  8. Print ads
  9. Billboards
  10. Yellow Pages
  11. Press releases
  12. As part of classified ads you place
  13. During any type of free media exposure
  14. Community sponsorships
  15. Local business directories
  16. Word of mouth – To prospects and customers
  17. Word of mouth – Friends and family
  18. Word of mouth – Your staff to their contacts
  19. Brochures
  20. Sales literature
  21. Displays at your Chamber of Commerce
  22. Displays at local group and association locations
  23. Displays at other businesses
  24. Cork boards at your grocery store, coffee shop, library, gym, etc…
  25. On promotional items (hats, t-shirts, magnets, pens, etc…)
  26. Your store window
  27. After-hours voice mail
  28. Line holding message
  29. Event and conference signage
  30. Permanent outdoor signage
  31. Lawn signs
  32. On company vehicles
  33. On out-of-office company equipment
  34. On company uniforms
  35. Car door magnet
  36. Window decals or bumper stickers
  37. In local guest books
  38. On donation wall hangers at the convenience store
  39. Your license plate…darn, not enough room

Did I forget one? Leave a comment and add to the promoting your website list.

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