Introduction to Market Research

Market Research Explained

‘Market Research (src wiki), includes social and opinion research, [and] is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.’

Your business exist because people do. Businesses are not fixed and static ‘entities’, just like people themselves are not.  People and brands are part of this complex world we live in. And with the growth of Internet medias, social networks, and online marketing, mentalities are changing and they’re changing fast.

Workshop: Company Views
Objectives

Understand what is important to your business now and in the future, by having detailed in-depth qualitative discussions with you.
Reveal what is relevant today and how your strategy is developing.

Focus Groups* Gather insights
Objectives

Understand your target audience attitudes towards online services: experiences, needs and expectations.
Understand  their perceptions or your business and your current online tools.
Reveal unmet needs and opportunities for your business.

Workshop: Sharing insights
Objectives

Reveal respondents needs and expectations.
Develop new ideas and propositions with you for your online tools.

Focus Groups* Test Propositions
Objectives

Get respondents feedback on the new propositions.
Optimize new ideas and propositions.
Develop new ideas

Workshop: Results and Moving Forward
Objectives

Present and share the final results.
Finalize ideas and propositions.
Ensure that technical propositions are aligned with market insights.
Define recommendations and next steps for your business.

What do customers want?
What are their expectations?
What information do they need?
What encourages them to buy?
What prevents them?…

Ultimately there’s only one way to find out the answers to these crucial questions: speak to the customers directly. Market research in a very important component of a business strategy. It is essential to achieve an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is on the agenda of many organisations, whether they be large or small.

What about you? Find Out More About Market Research

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