Keeping fresh content on your business website is very important for your positioning with Google and the other search engines. You see, search engines love fresh content. Google, Yahoo! and Bing consider a website that doesn’t change for long periods of time as less important than others, and in the process you can lose some of your search engine credibility and positioning.
But, when you consistently add new content to your business website, the search engine gods are more likely to reward you with higher search rankings. OK, it may not be that deep, but it works.
So then, what’s the best way to keep your website fresh with new material? Your best choice is to add the type of information we discussed for your email marketing messages. These included helpful tips, company news, promotion/sales information, etc…
And the great part is that it’s a win-win for you. By adding this new information to your website every couple of weeks, you’re going to not only receive Google/search engine benefits, but you’ll also have great content for your monthly or bi-monthly eblasts.
You can consider calling this page on your business website something like, “News.” But, do you want to know the secret of what this page really is? It is a blog! That’s right, for a small business person, having a “blog” as part of your website pays really big benefits. Now, if I had initially asked you to add a “blog,” instead of a “News” page to your website, I may have lost you. After all, many small business owners don’t think of a blog as a pure online business tool. But, it can be. Big time!
In less than five minutes you can login to your blog’s online control panel, type in a paragraph about your new fall promotion, new extended summer hours, helpful tip or new staff member, and Google will see your site as fresh and more relevant. Not only that, but as you’re adding this new content to your site, you’re automatically creating new web pages (the blog’s software does it for you) with a lot of great keywords related to your business. That means even more opportunities to be found during search inquiries.
Also, with the Aweber email marketing service I mentioned earlier, your blog posts can be sent automatically to your email list with links back to your business website. How sweet is that?
This is Part 7 of Creating a Business Website.
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