One day you will have a business website up and running that you’re proud of and you know is an asset to your business. But, how are you going to drive people to it?
There are two ways to get traffic to your website: promote it (which we’ll cover later) or get it to show up in search engines, such as Google, Yahoo! or Bing.
Ahhhh, the world of SEO (Search Engine Optimization). There are many books on the subject, there are hundreds of websites dedicated to it, and there are many highly skilled professionals out there that make their living from it. It’s all about getting that search engine “Google Juice!” to your business website.
Here’s the good news. For a small business owner looking to get people to find your website by searching on Google, the process of getting your business on the first page of local search results is a relatively easy process. The hard part about SEO is if you are trying to compete nationally. That’s because when you’re searching for a generic product or website, you don’t add a location into your search terms. When you’re looking for something locally, you naturally add your location (town/city/region/neighborhood) to your search. If you owned a dry cleaning business, getting it on to the first page of Google (or any of the search engines) is hard to do under the search term, “dry cleaner.” But, getting that same business to show up under “dry cleaner in downtown Poughkeepsie” is much less difficult.
By understanding the right words to add into your business website pages, page titles, and meta-description, you should be able to rank high locally in Google and the other search engines in a short amount of time (a few weeks). The key for the local business owner is to know what keywords to utilize and where they should be placed. What should your “keywords” be? Ask a few friends and family members what phrase they would use if they were searching for the product/service you sell. If I were looking for a dry cleaner in downtown Poughkeepsie, I would type in the obvious phrase, “dry cleaner in downtown Poughkeepsie.”
- Be sure that the phrase “dry cleaner downtown Poughkeepsie” is located multiple times on your home page and throughout your business website.
- Be sure the phrase “dry cleaner downtown Poughkeepsie” is located in your business website page titles.
- Be sure the phrase “dry cleaner downtown Poughkeepsie” is located in your page description.
If you only do those three things, you’re going to have done more than many of your competitors and put yourself at a big advantage when it comes to appearing on the first page of Google and the other search engines. There are obviously many other techniques that can be done that are beyond the scope of this guide, but by just doing the three steps mentioned above, you’ll have given your business website it’s first big boost for appearing on the first page of the search engines.