Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google. Facebook is now over 600 million users. Twitter has nearly 200 million accounts. LinkedIn is at 101 million users and FourSquare grew 3,400% in 2010.
The variety of options for customer marketing and engagement ranging from social media to SEO to email marketing to online advertising can be overwhelming. As a result, some of the most common online marketing questions I hear from client side marketers revolve around, “How to decide which tactics are best?”
Answering that question starts with a clear understanding of goals, customers and a flexible online marketing strategy that assembles the right mix of tactics and measurement practices. Most companies are looking for more customers and to retain those they have, but the question is,
“How to acquire and engage customers more efficiently, more effectively?”
A big part of the answer is through the intersection of social media, SEO and content marketing. If Social Media and SEO fit together like peanut butter and jelly then content is the bread that holds them together. Content Marketing is a crucial part of a social media strategy and therefore an understanding of customer-centric social content is essential.