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The Wharf: Business News
22nd September 2011
Social networking sites offer a free resource to boost your business but there are still companies not making the most of sites such as Twitter, Facebook and Linkedin.
Marketing and branding creative director Kofi Oppong of London-based Digital Marketing Agency "Creative Web Solutions" specialises in training people how to maximise the potential of these platforms...
Category Archive for: ‘Website Design’
Checklist For Small Business Website
There are two types of small business website. Those that attract, persuade, and connect with customers… and those that don’t. If your website includes the elements below, you’re on your way to having an online presence that is a true modern marketing tool. The design and layout of our small business website is clean, simple, and professional. Our navigation makes …
Creating a Business Website Part 10 – Keep Learning
I hope you’ve gotten the big strokes regarding what’s most important while building (or rebuilding) an online presence for your business website. It is true that your business website has become the most important marketing tool you have. You should be pleased with yourself. You know this. That’s why you’re reading this. You want to do it well. And you …
Creating a Business Website Part 9 – Analyze
So your business website is running smooth and you’re picking up new business. You’re bragging about it over Thanksgiving dinner. You know you’re “all that.” Now, let’s add an advanced element into the equation. Let’s “analyze.” In our world, this means, “Web Stats!” Web statistics. It’s like being a voyeur to your own website activity. Creepy! How ‘bout this, it’s …
Creating a Business Website Part 8 – Test Drive
Picture this scenario: A potential customer comes to your business website to get directions to your store. It’s early March, but you still have a “Happy New Year” image on your home page (bad on so many levels). Having outdated content on your website makes you look unprofessional. That is why taking the occasional test drive through the pages of …
Creating a Business Website Part 7 – Keep it Fresh
Keeping fresh content on your business website is very important for your positioning with Google and the other search engines. You see, search engines love fresh content. Google, Yahoo! and Bing consider a website that doesn’t change for long periods of time as less important than others, and in the process you can lose some of your search engine credibility …
Creating a Business Website Part 6 – Promote Your Site
There are three ways to promote your business website: via search engines like Google, locally through traditional marketing methods and online through social networking. We’ve already touched on search engines. Let’s discuss the other two methods. Promoting your business website locally simply means that your web address should be displayed everywhere that your business is seen or heard in the …
Creating a Business Website Part 5 – Build Relationships
If you want to turn website visitors into paying customers, you’ll want to remember that your business website provides the opportunity to build relationships. This is so important to remember. There are only a few ways to extend the relationship once someone is at your business website. They can pick up the phone, email you, or come and see you. …
Creating a Business Website Part 4 – Get Clicks!
One day you will have a business website up and running that you’re proud of and you know is an asset to your business. But, how are you going to drive people to it? There are two ways to get traffic to your website: promote it (which we’ll cover later) or get it to show up in search engines, such …
