Category Archive for: ‘Small Business’

Local Search Marketing

Many online business owners overlook local search marketing. This potentially risks losing share in their largest market. As with all search engine marketing, time, skill and patience is involved; however the rewards justify the commitments. Local search marketing involves the targeting of a specific geographical audience in a sites’ search marketing campaign. To successfully market a website to a local …

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Social Media Malware A Cause of Concern for Small Businesses

While social media is gaining increasing acceptance amongst small and medium-scale businesses, nearly a third of SMEs are concerned over its security concerns and claim to have experienced malware or virus infection as a result of staff using social media websites. This is one of the many findings reported by Panda’s “1st Annual Social Media Risk Index for Small to …

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Social Media For A Small Business – A Blessing in Disguise

One of my primary interests in the social media landscape is its application in a small business. Being a veteran online marketer and a social media loyalist, I know that social media offers a tremendous business opportunity to small businesses and SMEs which often operate on limited budgets. I came across the recently published Small Business Success Index report, which …

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