Category Archive for: ‘Online Marketing’

5 Reasons Why Websites Under Perform

If Your Not Getting Any Enquiries or Sales From Your Website, It’s Because You’re Making One Of The Five Following Mistakes: 1] Your Website Looks Exactly Like Your Competitors Websites You need to ensure that your website (and in fact your business overall) is clearly differentiated from your competition. If your website is the same as your competitors, it won’t …

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14 Online Tools To Boost Your Business & Marketing Productivity

http://www.open-networker OpenNetworker.com helps you build larger, more diverse and more valuable networks on the world’s top social networking sites. People who are part of OpenNetworker.com are people like you – they know the incredible value of being open to new opportunities and new connections – and are some of the world’s most helpful and connected people. Each social networking site …

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Content Marketing Strategy: Why Your Business Needs One

Content Marketing:

Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google. Facebook is now over 600 million users. Twitter has nearly 200 million accounts. LinkedIn is at 101 million users and FourSquare grew 3,400% in 2010.

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11 Ways to Improve Your Blog Posts With Interviews

If you’re reading this, you likely understand the importance of good content. You know the formula: valuable content = influence = social reach = traffic = more reach… and so on. But do you know the secret to great content? The most powerful content tool is also the oldest. It’s the tool that brought us some of the most compelling …

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3 Thoughts On The Future of Online Marketing

In the world of Online Marketing, search & social media are evolving at an incredible pace. Consider these stats: Google sites handle about 88 billion queries a month but did you know, twitter is approaching 20 billion? Facebook added over 200 million users in less than a year and Hitwise has reported that Facebook tops Google in weekly web traffic. …

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Google Places Adds Hotpot (A FourSquare Clone)

Google Places Added A New Social Element – GOOGLE HOTPOT. This FourSquare-like program allows you to make recommendations that then get shared with your friends. Smartly, Hotpot pushes Places, getting business owners to claim their free listings to help Google build their efforts in the online Yellow Pages space, while using social networking to build reviews for their products. You …

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Social Media Marketing Checklist

While putting together a presentation recently, I assembled a simple check list of considerations for a social media marketing effort.  We’ve written quite a bit about developing a social media roadmap, strategy and measurement in the past, but there are some important questions to answer when it comes to realizing what’s involved.  Companies can test and run tactics in silos …

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New Advertising Network Mines Social Data for Better Consumer Targeting

Just launched ad network RadiumOne is said to analyze online users’ social interactions — think links shared via URL shorteners, photos, status updates, blog posts and videos — to create relationship and interest-based groups that it can use to serve up highly targeted brand advertisements. The ad network hails from serial entrepreneur Gurbaksh Chanal, a proven veteran in the ad …

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