Category Archive for: ‘Marketing’

Introduction to Market Research

Market Research Explained ‘Market Research (src wiki), includes social and opinion research, [and] is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.’ Your business exist because people do. Businesses are not fixed and static ‘entities’, just like people …

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Promoting Your Website – 39 Offline Places

Are you promoting your website address anywhere and everywhere you can? If your business name is spoken, written, or displayed anywhere, your web address should be the next piece of information that is seen or heard. And whenever possible, prominently. Some would argue sharing your website address is even more important today than your slogan or positioning statement. What do …

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7 Golden Rules For Paid Search Copy

Too many companies and search agencies pour all their creative juices into organic search campaigns and neglect the copy on their paid search ads. Yet even the short space you get in paid ad needs some real attention if you’re going to get any clicks and — more importantly — the right kind of clicks. So here are seven golden …

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Localizing Your Website: Why it Pays to Target Countries

In a struggling economy, it seems obvious that the best course of action for any business that wants to expand, or indeed survive, is to look at markets outside of their local website area. Not only does export open up your product to a larger number of consumers, but it also protects you from the whim of a single currency’s …

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