Category Archive for: ‘Advertising’

Local Businesses Adopt Facebook Ad’s For Marketing

We all know that what ever hits the US tends to ripple over to the UK, some 6 – 12 months later, so with the recent increase of Facebook Ad’s by local business owners, you would think it’s only a matter of time before more and more local business owners in the UK turn their local marketing interests towards Facebook. …

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Branding Your Business Using Digital & Social Media Strategies

Digital Branding The world of digital media branding has rushed up on businesses like a speeding bullet train. As well as many businesses not understanding how to utilise it, the heavy weight corporate companies are now using their financial muscle to hire the best people to develop this new age of communication. It’s not just businesses that have been taken …

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Which Is Better: Facebook Fan Pages or Facebook Groups

Facebook allows for 2 networking tools: Creating/ joining a Facebook group Creating/ joining a Facebook page. While the major differences become evident only after you try out them first, we decided to create and promote both for Search Engine Journal: Search Engine Journal Group; Search Engine Journal Fan Page. Now what we have found from this experiment.. First and foremost …

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3 Thoughts On The Future of Online Marketing

In the world of Online Marketing, search & social media are evolving at an incredible pace. Consider these stats: Google sites handle about 88 billion queries a month but did you know, twitter is approaching 20 billion? Facebook added over 200 million users in less than a year and Hitwise has reported that Facebook tops Google in weekly web traffic. …

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Local Search Marketing

Many online business owners overlook local search marketing. This potentially risks losing share in their largest market. As with all search engine marketing, time, skill and patience is involved; however the rewards justify the commitments. Local search marketing involves the targeting of a specific geographical audience in a sites’ search marketing campaign. To successfully market a website to a local …

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7 Tips On Mastering Facebook Advertising

Facebook Advertising can be a cost-effective means of bringing new people to your fan page. To truly harness the value of Facebook advertising, you’ll need to dedicate time and resources to test, analyze, monitor and tweak your ads. Do this and you may just find a sea of opportunity waiting for your brand, company or event. The biggest challenge with …

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Social Media Marketing And Advertising Agencies: Clash Or Made For Each Other?

Though several businesses look at social media as an innovative means for advertising, not all advertising agencies are flocking to social media for their next killer campaign. A recent study by RSW/US took a look at the business-to-business social media habits of a variety of ad agencies and reports that nearly 54% of the agencies polled said they never or …

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7 Golden Rules For Paid Search Copy

Too many companies and search agencies pour all their creative juices into organic search campaigns and neglect the copy on their paid search ads. Yet even the short space you get in paid ad needs some real attention if you’re going to get any clicks and — more importantly — the right kind of clicks. So here are seven golden …

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