5 Reasons Why Websites Under Perform

If Your Not Getting Any Enquiries or Sales From Your Website,
It’s Because You’re Making One Of The Five Following Mistakes:

1] Your Website Looks Exactly Like Your Competitors Websites

You need to ensure that your website (and in fact your business overall) is clearly differentiated from your competition. If your website is the same as your competitors, it won’t help your product or service stand out from the crowd.

2] You’ve Spent Too Long Worrying About The Look Of  The Website

People want information and they want it fast. While most good looking website will get a visitors attention, it wont keep them reading or convert them into a lead. At the end of the day, they are visiting to get answers to their questions, you will generate more business more quickly by playing with the content, rather than the design.

3] Your Website Content Is All About You Rather Than The Customer

An effective website is filled with information that potential clients will consider highly valuable. Make sure your content is written for them and is not just about you or your company.
Think the way they do: Why are they interested in your solution?
What questions are they likely to have?
Write content that answers their questions, and presents what ever you sell as the answer.

4] You Don’t Have Any Way To Drive Traffic To Your Website

Just creating a website isn’t enough. You need to drive traffic. There are many ways to do this: You can optimise your website to perform better in Google Searches; advertise using pay per click advertising such as Google AdWords; send email broadcasts; generate links from other websites; and use online and offline PR.

5] You Don’t Have Any Ways To Capture Visitors Contact Details

You must have some form of data capture on your website, even if it’s only as simple as a newsletter sign-up. When you have someone;’s contact details, you know that they are a prospective client and you can then carry out direct marketing to them.

The easiest way to get people’s data is to offer them something free in return, such as a piece of free information like a report, a booklet or tips, or maybe an industry guide.

People who really want the information will happily hand over their name and email address to get it. They are effectively declaring themselves a qualified lead, worthy of following up and spending sales time on.

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